In the dynamic and competitive world of eCommerce, third-party sellers are playing a pivotal role in Amazon’s growth story, with over half of Amazon’s sales being attributed to them. If you’re an ambitious brand intending to establish a footprint as an Amazon Third-Party (3P) seller or shifting gears from receiving direct Amazon purchase orders, this guide will equip you with the knowledge you need.
Stepping into the Amazon 3P realm requires determination, quality products, and a resilient work ethic. However, it’s crucial to grasp the Amazon landscape before diving in. Amazon is not only a marketplace for numerous popular brands but also a platform for its private label goods. A considerable chunk of sales arises from third-party sellers, which plays into Amazon’s objective of offering a broad product range at the most competitive prices.
At Scoop Global, we believe that thriving as a 3P seller involves leveraging this expansive marketplace and offering excellent products at competitive prices. Here is a step-by-step guide on how to commence your journey as an Amazon 3P seller:
Setting up an Amazon 3P Seller Account
Before you can tap into Amazon’s customer base, you’ll need to create a seller account. Here are a few prerequisites:
- Decide whether you need an Individual Seller or Pro Account
- Familiarize yourself with Amazon’s selling policies & seller code of conduct
- Have your business details at hand
Selling fewer than 40 items a month? An Amazon Individual Seller account, which costs 99 cents per sale plus transaction fees, is your best bet. However, if you plan to sell more than 40 items, an Amazon Pro Seller Account for a subscription fee of $39.00 plus transaction fees is the way to go.
Creating a Seller Profile
After activating your account, the next step is to complete your seller profile. It’s your golden chance to introduce your business, exhibit past customer feedback, and elaborate on your return and shipping policies. This step can be a decisive factor in creating an emotional connection with potential customers and reinforcing their trust in your brand.
Listing your Products
Now, it’s time to list the products you wish to sell. If your product already exists on Amazon, you can use the existing descriptions and images. Just specify the quantity of your product available.
If you’re introducing a new product, it’s imperative to provide a UPC/EAN Number, SKU, product title, description, bullet points, and images.
Choosing your Fulfilment Method
Your shipment and fulfilment options boil down to two choices. You can opt for Fulfilment by Merchant (FBM), where you’re responsible for inventory management, labelling, packaging, and shipping your products to customers.
Alternatively, you could choose Fulfilment by Amazon (FBA). In this case, your inventory is housed in Amazon’s fulfilment centres, relieving you from packaging and shipping concerns. But, if you choose FBA, you must adhere to Amazon’s prep requirements.
Additional Considerations
Apart from these steps, running a successful 3P account involves aspects like Tax Nexus Creation, effective forecasting, managing out-of-stock situations, customer service, and understanding payment terms.
Alternatively, you can work with an authorized 3P wholesale partner like Scoop Global. In this model, we purchase inventory from you and resell it on the Amazon marketplace as an authorized seller, ensuring optimal brand representation.
Ready to take your first step towards becoming a successful Amazon 3P seller?
At Scoop Global, we offer comprehensive solutions to help brands like you navigate the eCommerce landscape. Let’s discuss how we can partner for success. Get in touch with us today!
TL; DR
Becoming an Amazon 3P seller presents a lucrative opportunity for brands aiming to expand their online presence. The journey involves setting up a seller account, creating a compelling seller profile, listing your products effectively, and choosing the right fulfilment method. You also need to consider additional aspects like tax implications, inventory management, customer service, and understanding Amazon’s payment terms. Partnering with an authorized 3P wholesale partner, like Scoop Global, can ease this process and empower your brand’s growth in the eCommerce realm. Let’s join hands to unlock your brand’s potential on Amazon.
Also, You may like to read – Understand Amazon Fulfillment Centers: Their Operations and Amazon Fulfillment Services
