EBC offers several advantages:

– Increased Conversions: Richer product descriptions, high-quality images, and engaging storytelling can capture buyer attention and boost conversion rates.

– Improved Brand Storytelling: EBC allows you to showcase your brand values, product benefits, and unique selling points, fostering brand recognition and trust.

– Enhanced Search Visibility: While not a direct ranking factor, compelling EBC content can lead to increased product page engagement, potentially influencing search algorithms over time.

EBC offers a variety of content modules:

– Images & Videos: Showcase your products in high-resolution images and captivating videos to visually engage potential buyers.

– Text & Descriptions: Utilize compelling product descriptions, highlight key features and benefits, and craft a brand story that resonates with your audience.

– Comparison Charts: Effectively compare your product to competitors, emphasizing its unique advantages.

– Bullet Points & Lists: Present key product information in an easily digestible format.

While Amazon doesn’t directly confirm EBC as a ranking factor, it can indirectly improve search visibility. Engaging content can lead to increased product page views, click-through rates, and dwell time, which are all positive signals for Amazon’s search algorithms.

There are several reasons why your EBC might not be showing:

– Eligibility Issues: Ensure your brand is registered and your product qualifies for the EBC program.

– Technical Errors: Double-check for typos, incorrect formatting, or image size issues in your content.

– Approval Process: Newly created EBC content undergoes an Amazon review process, so allow some time for approval.

The approval time for EBC content can vary depending on workload and potential revisions needed. It typically takes 24-72 hours, but it can sometimes take longer.