Sell on Walmart Marketplace: Get Approved & Launch Your Brand

Sell on Walmart Marketplace

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Are you looking to expand your business and tap into the vast customer base of Walmart Marketplace? Selling on Walmart can be a game-changer for your e-commerce venture. In this comprehensive guide, we will walk you through the steps to becoming a Walmart seller, from getting approval to launching your products successfully. Let’s get started on your path to Walmart’s success. 

Why Sell Your Products on a Walmart Marketplace? 

Before we dive into the nitty-gritty details of selling on Walmart Marketplace, it’s essential to understand why you should consider this platform for your e-commerce business.

Here are some compelling reasons: 

Vast Customer Base: Walmart has a massive customer base, both online and offline. Selling on Walmart Marketplace allows you to reach millions of potential customers. 

Brand Exposure: Associating your brand with a retail giant like Walmart can boost your credibility and visibility in the market. 

Low Entry Barriers: Walmart welcomes sellers of all sizes, making it accessible for small and large businesses alike. 

Competitive Fees: Walmart’s referral fees are competitive, providing an attractive option for sellers. 

Now that you’re convinced about the benefits of selling at Walmart, let’s move on to the steps required to become a Walmart seller. 

How To Get Approval To Sell On Walmart.com

Becoming a Walmart seller is a process that involves gaining approval for your products and business. Here’s how to get started: 

1. Create a Walmart Seller Account 

Go to Walmart’s official Seller Center and sign up for an account.

Provide accurate business and tax information during registration. 

2. Complete the Application 

Fill out the application form with details about your business, products, and other required information. 

Ensure that your products comply with Walmart’s guidelines and policies. 

3. Wait for Approval 

Walmart reviews your application and may take some time for approval. 

Ensure that your product listings are well-detailed and optimized. 

How to Sell on Walmart Marketplace 

Once you receive approval to sell on Walmart, it’s time to start listing and selling your products. 

Walmart Product Submission Process 

Create product listings by providing product details, high-quality images, and competitive prices. 

Use relevant keywords to optimize your product listings for search. 

Walmart Product Launch Strategy 

Offer competitive prices and promotions to attract customers. 

Leverage Walmart’s advertising and promotional tools to boost visibility. 

Walmart Product Marketing Plan 

Utilize digital marketing strategies, including social media, email marketing, and influencer collaborations, to drive traffic to your Walmart listings. 

Encourage customer reviews to build trust and improve your product rankings. 

How to List Products on Walmart Marketplace 

Listing your products correctly is essential for attracting customers and achieving success on Walmart Marketplace. 

Accurate product titles, descriptions, and images are crucial. 

Use high-quality images and provide multiple angles of your products. 

Set competitive prices and offer free shipping options if possible. 

How to Ship Orders from Walmart Marketplace 

Efficient order fulfillment is essential for maintaining a positive seller rating on Walmart. Here’s how to handle shipping: 

Choose a reliable shipping method to ensure timely delivery. 

Provide tracking information to customers and Walmart. 

Consider using Walmart Fulfillment Services for hassle-free shipping. 

How to Handle Returns on Walmart Marketplace 

Dealing with returns is an inevitable part of e-commerce. Be prepared by following these steps: 

Clearly communicate your return policy to customers. 

Ensure easy and hassle-free returns to maintain customer satisfaction. 

Manage returns promptly and professionally to maintain your seller rating. 

Walmart Marketplace Fees 

Understanding the fees associated with selling on Walmart is crucial for managing your budget effectively. 

Walmart charges a referral fee for each sale, which varies based on the category. 

Be aware of subscription fees for certain seller tiers. 

Tips for Success Selling on Walmart Marketplace 

Here are some additional tips to help you succeed as a Walmart seller: 

Optimize Your Product Listings: Continuously improve your product listings with relevant keywords and high-quality images. 

Competitive Pricing: Stay competitive by offering attractive prices and promotions. 

Excellent Customer Service: Provide exceptional customer service to build a positive reputation. 

Stay Compliant: Adhere to Walmart’s policies and guidelines to maintain a good standing. 

Utilize Analytics: Regularly analyze your performance and adjust your strategies based on the data. 

Expand Your Product Catalog: Diversify your product offerings to attract a wider customer base. 

Seek Professional Help: If you’re struggling with any aspect of selling on Walmart, consider consulting an e-commerce expert. 

By following these tips and strategies, you can increase your chances of success on Walmart Marketplace and see your business grow. 


Selling on Walmart Marketplace is a fantastic opportunity to expand your e-commerce business. From getting approval to launching your products and marketing them effectively, this comprehensive guide has covered the essential steps to succeed. Remember, becoming a Walmart seller may take some time, but with patience, dedication, and a well-thought-out strategy, you can achieve great results. 

Ready to get started on your Walmart Marketplace journey? Don’t hesitate to book an appointment with our e-commerce experts for personalized guidance on becoming a Walmart seller. It’s time to tap into the vast potential of this retail giant and take your business to new heights! 

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