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For a sustainable rice with strong environmental claims. The brand is a joint venture between a family farm and a seed technology company. The family farm has been producing rice for the past 30 years and is a leader in sustainability practices. The seed company drives sustainable food production through rice seed technologies, enabling more extreme sustainable practices.
The branded rice was developed with the objective of reducing water usage by more than 50% and decreasing GHG emissions by more than 50%. It can feed 20% more people per land unit. It is also fully traceable, from the field to the store, with a whole farm approach to conservation. It is grown and processed in the USA by the family farm, and its reliability of production and supply was ensured by an integrated farmers’ network.
Learn how Scoop Global catapulted a sustainable rice brand to e-commerce success, achieving their objectives on Amazon and beyond.
The brand excelled in creating sustainable rice but lacked experience in B2C channels, including Amazon and Shopify.
Limited experience in B2C channels
Need for comprehensive e-commerce support
Scoop Global assisted this client with:
and reviews with a sharp decline in sales after transitioning from 3P to 1P on Amazon US
For a sustainable rice brand with strong environmental claims. The brand is a joint venture between a family farm and a seed technology company. The family farm has been producing rice for the past 30 years and is a leader in sustainability practices. The seed company drives sustainable food production through rice seed technologies, enabling more extreme sustainable practices.
The branded rice was developed with the objective of reducing water usage by more than 50% and decreasing GHG emissions by more than 50%. It can feed 20% more people per land unit. It is also fully traceable, from the field to the store, with a whole farm approach to conservation. It is grown and processed in the USA by the family farm, and its reliability of production and supply was ensured by an integrated farmers’ network.
Learn how Scoop Global catapulted a sustainable rice brand to e-commerce success, achieving their objectives on Amazon and beyond.
The brand excelled in creating sustainable rice but lacked experience in B2C channels, including Amazon and Shopify.
Scoop Global assisted this client with:
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